Legal Information

Legal Notice

Publisher of https://sempro.be

Country :

Belgium

Email :

contact@sempro.be

Website :

https://sempro.be

The company’s identification details are being published. For any request, contact us at the address above.

Disputes and mediation

Data protection authority

You may lodge a complaint with the Belgian Data Protection Authority (APD/GBA), Rue de la Presse 35, 1000 Brussels — contact@apd-gba.be.

Consumer mediation

Consumer Ombudsman Service, Boulevard du Roi Albert II 8, 1000 Brussels — consumerombudsman.be.

Privacy Policy

This policy separates two very different kinds of processing: data about our customers (the businesses that subscribe to Sempro) and data about visitors who chat with a Sempro agent installed on a customer’s website.

A. Data about our customers

For this data, Sempro acts as data controller.

Data collected

Name, business email, company name, website, the content of your messages, and billing data (processed by Stripe — we store no card numbers).

Purposes and legal bases

Performance of the contract (providing and managing the subscription, support), legitimate interest (security, fraud prevention, aggregate statistics), legal obligation (accounting and invoicing), and consent (marketing email, withdrawable at any time).

Retention

For the duration of the subscription, then 3 years from last contact. Accounting records are kept for 7 years as required by Belgian law.

Your rights

Access, rectification, erasure, restriction, portability, objection and withdrawal of consent. Email contact@sempro.be — we reply within one month.

B. Data about visitors who chat with the agent

When a visitor chats with an agent installed on a customer’s website, that customer is the data controller. Sempro acts solely as processor, on the customer’s instructions, under the data processing agreement in section D.

Data processed

The content of the messages exchanged, the detected language, the timestamp, the originating page, a truncated IP address and, where the visitor volunteers them, their contact details (name, email, phone) for lead capture.

AI model used

Replies are generated by Google Gemini 2.5 Flash Lite. Messages are sent to the provider’s API to produce the reply, then returned to our server.

No training on your data

Conversations are never used to train or fine-tune an AI model, neither by us nor by our model provider, which commits to this contractually through its paid API offering.

Storage location

Conversations are stored in the European Union, in our Supabase database. Processing by the model provider may involve a transfer outside the EU, covered by the European Commission’s standard contractual clauses.

Retention

Conversations are kept for 90 days and then deleted automatically. Captured leads are kept as long as the customer keeps them in their dashboard and can be deleted by them at any time.

Sensitive data

The agent is not designed to collect health, financial or other special category data within the meaning of Art. 9 GDPR, and is configured not to ask for it.

Exercising your rights as a visitor

Contact first the business whose website you visited — they are the controller. You may also write to us at contact@sempro.be: we will pass your request to our customer and help them answer it.

C. Processors and recipients

We rely on the following providers. Each is bound by a data processing agreement and acts only for the stated purpose.

We sell no data and pass none to advertisers. Transfers outside the European Union rely on the European Commission’s standard contractual clauses.

D. Data Processing Agreement (GDPR Art. 28)

This agreement forms an integral part of the terms of service and applies automatically to every Sempro customer, with no further step. A signed copy is available on request at contact@sempro.be.

Subject matter

The customer is the controller for the data of their website’s visitors. Sempro processes it as processor, solely to provide the AI agent service and solely on the customer’s documented instructions.

Duration

The agreement runs for the duration of the subscription. On termination, data is deleted or returned to the customer within 30 days, at their choice.

Confidentiality

Only staff who need access may view the data, and only for technical support. Such staff are bound by confidentiality obligations.

Security

Encryption in transit (TLS 1.2+) and at rest, per-customer data isolation at the database level (row-level security), strong authentication for administrative access, and access logging.

Sub-processors

The list is in section C. The customer is informed at least 30 days before any addition and may object, in which case they may terminate at no cost.

Assistance

We assist the customer with data subject requests, with their impact assessments, and in the event of a supervisory authority investigation.

Data breach

We notify the customer without undue delay, and no later than 48 hours after becoming aware, with the information needed for their own notification to the APD.

Audit

Once a year, the customer may request the information needed to verify our compliance.

E. Cookies

We set no non-essential cookie before you consent. Analytics and marketing cookies stay off until you accept them, and your choice can be changed at any time.

Strictly necessary cookies

Authentication, session, security, and remembering your cookie choice. They require no consent and cannot be disabled.

Analytics cookies

Aggregate audience measurement. Set only after your explicit consent.

AI agent widget

The widget uses a technical session identifier, stored in your browser, to keep the current conversation thread. It is not used for advertising tracking.

F. AI transparency

The EU AI Act (Art. 50) requires that a person be clearly informed when interacting with an AI system. We go beyond the legal minimum.

Agent identification

The agent announces itself as an AI assistant from its first message and never presents itself as human. Customers cannot disable this disclosure.

Agent limits

The agent is configured to answer “I don’t know” and offer human contact rather than guess. It states a price, a lead time or a commitment only where the customer explicitly supplied it during training.

Handover to a human

At any point the visitor may ask to speak to a person: the agent then collects their contact details and notifies the business by email.

Automated decisions

The agent makes no automated decisions with legal effect: it concludes no contract, grants no credit and makes no payment.

Customer oversight

Every customer can review all conversations from their dashboard, correct their agent’s knowledge base, and disable the agent immediately.

Terms of Service

Subject matter

Sempro provides, on subscription, an AI-powered conversational assistant integrated into the customer’s website with a single line of code.

Plans and terms

Three plans are offered: Essentiel, monthly with no commitment; Pro, a 6-month commitment paid upfront; Business, a 12-month commitment paid upfront. The plan chosen and its term appear on your invoice.

Pricing

Prices are those shown on the pricing page at the time of subscription, inclusive of VAT. Installation by our team: €149 one-off, reduced by 50% on Pro and included with Business. Self-installation, one line of code, is free on all plans.

Included usage and overage

Each plan includes 200 conversations per day. Beyond that, each additional conversation costs €0.10, billed monthly. The service is not suspended on overage.

Payment

Via Stripe, card or Bancontact. Pro and Business are paid at subscription for the full period. Essentiel is charged monthly on the anniversary date.

Money-back guarantee — 14 days

We grant, contractually and on our own initiative, a 14-calendar-day right of withdrawal from activation of the service, on all plans. A request sent to contact@sempro.be within that period gives rise to a full refund, installation fee included. This commercial guarantee is in addition to your statutory rights and does not limit them.

Cancellation

Essentiel: cancellable at any time from the Stripe customer portal; access remains until the end of the current month and nothing further is owed. Pro and Business: the commitment runs to the end of the paid period, after which the subscription ends or renews as you choose. After the 14-day period, periods already paid are not refunded pro rata, absent a failure on our part.

Renewal

Essentiel renews monthly until you cancel. Pro and Business do not renew automatically: we notify you 30 days before expiry and renewal requires your agreement.

Customer obligations

You warrant that you hold the rights to the content you supply to train the agent, that you will not use the service unlawfully or deceptively, and that you will verify, before going live, that the information the agent gives out is accurate.

Availability

We target 99% availability excluding planned maintenance, announced at least 48 hours in advance. If cumulative unavailability exceeds 5% in a month, that month is refunded on request.

Support

Essentiel: email, reply within 24 business hours. Pro: within 4 business hours. Business: within 2 business hours.

Liability

The agent produces automatically generated replies, which may contain errors. It is your responsibility to check the knowledge base you supply. Sempro is not liable for indirect damages, and its total liability is in any event limited to the amounts actually paid over the last twelve months. This limitation does not apply to gross negligence, fraud or personal injury.

Intellectual property

You remain the owner of your content, your conversations and your leads. We remain the owner of the software, the widget and the platform.

Changes to these terms

Any change is notified to you by email 30 days in advance. If it is unfavourable to you, you may terminate at no cost before it takes effect.

Governing law

Belgian law. The courts of the district of the registered office have jurisdiction, without prejudice to the remedies available to consumers before the court of their domicile.